Brooklyn Dumpling Shop will bring the Automat of yesteryear into the 21st century in Manhattan's East Village this December. The QSR will have a Dumpling Lab in the front window with the restaurant's dumpling making machine for all to see. Guests will be able to place an order on their phone or via one of the restaurant's touchless POS kiosks.
The original Automats from the early 1900s to the early 1970s were restaurants where patrons purchased ready-to-eat food by inserting coins to unlock compartments containing meals that were refilled from a kitchen behind the wall.
In the soon-to-open shop, the customer will receive a text notification to get their delivery from a marked locker, which will open automatically once the customer scans their barcode. Lockers storing hot food will be red lit indicating it's 100 degrees, chilled lockers will be blue lit and 28 degrees and auburn lit lockers will indicate one's at room temperature. This will provide an experience that is zero human interaction.
Fransmart, the franchise development company, will represent Brooklyn Dumpling Shop, the soon-to-open, 24/7 quick service restaurant serving dumplings with hands-free technology.
"This is all about disruption," Brooklyn Dumpling Shop co-founder Stratis Morfogen said in a press release. "Disrupting the QSR industry, disrupting traditional kitchen operations, disrupting traditional 30% payrolls and bringing back the greatest product distribution machine ever created, the Automat. We believe we've created the Tesla of automats, all controlled from your smartphone."
"I've never seen anything like Brooklyn Dumpling Shop. Once customers try it, they will be hooked," Dan Rowe, CEO of Fransmart, said in the release. "This is the right concept at the right time — high volume, small footprint, tech-forward, fully co-packed menu built for speed, accuracy and incredible taste. The contactless format is the solution to the biggest problem the restaurant industry is currently facing. It is perfect for franchising and we already have prospects who want to open locations in airports and the largest malls in the country. There will be 1,000 locations across North America and in the top 25 mass gathering areas around the world."
Brooklyn Dumpling Shop will serve diner-inspired, unique dumpling combinations. Mashups where the dumpling meets the deli sandwich will be on the menu with options like pastrami, bacon cheeseburger, lamb Ggyro, french onion soup, philly cheesesteak, Impossible, reuben and peanut butter and jelly.
Traditional soup dumplings such as matzo ball soup will also be featured in addition to wonton soup dumplings. A series of private tastings at Brooklyn Dumpling Shop's sister restaurant Brooklyn Chop House in the Financial District took place over the last six months to perfect the menu.
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